Here's your Right Match workshop!

Us this approach to figure out if you’re ready to approach galleries. Make your approach more likely to succeed and discover the essential steps to finding the right galleries to showcase your work professionally in this FREE workshop with gallery owner Elaine Dye.

If you loved that workshop then you might enjoy my course, read on to find out more...

Are you ready to find Gallery Success?​

An Insider’s Guide to Gallery Success gives you a clear, step-by-step roadmap to developing rewarding gallery relationships.

Elaine in the gallery

“Does selling successfully through galleries feel like something other people just know how to do? Do you wonder how artists and makers get their work into galleries—or why your own gallery success has fizzled out?”

Gallery Elaine

“Your cheerleader, champion, and guiding light”

For over eight years, I’ve been sharing insider tips in talks and workshops, and in 2023, I turned that knowledge into an online course—so that more artists and makers can find their own gallery success.

This year the course has a fresh new look and even more fantastic content to help you confidently navigate the gallery world.

What You Can Expect

Across four packed modules, you’ll get practical insights, expert advice, and plenty of handy downloads to guide you every step of the way.

Plus a live Zoom ask the Gallery Session where you can ask me anything!

Module 1: Preparation

In our first module we start with the big questions:

  • What can a gallery do for you?
  • Is gallery representation the right path for your creative business?
  • What should you expect when working with a gallery?
  • How do galleries find artists and makers, and what are they looking for?

This module gives you the foundation you need to understand a bit more about how commercial galleries work and what to expect when you work with them.

Module 2: Polish

Your Work – How do you know if your creative practice is ready for a gallery? We’ll go through the essential questions to ask yourself and fine-tune your collection so you’re pitching with confidence.

Your Business – Yes, you’re an artist, but you’re also a business. And galleries are businesses too. This section ensures you have everything in place, from pricing and record-keeping to professional photography, your artist statement, website, and social media presence.

Your Brand – You are more than just your work—you’re a brand. In a world full of talented artists and makers, how do you stand out? We’ll explore what makes you unique and how to shape a strong, memorable brand identity.

Module 3: Pitching and Promotion

Now that you’re prepared, it’s time to get out there. This module is all about identifying the right galleries for you and approaching them with confidence.

  • How to research and target the right galleries (and avoid wasting time on the wrong ones!)
  • The best way to make first contact (plus a customisable sample email for your pitch)
  • How to time your approach, interpret gallery responses, and follow up effectively
  • How to keep promoting yourself while you’re pitching

Module 4: Professional Progress

Getting a ‘yes’ from a gallery isn’t the final destination—it’s just the beginning. This module prepares you for the realities of working with galleries, covering:

  • What galleries expect from you (and what you should expect from them)
  • How to manage relationships with multiple galleries while selling independently
  • What to do when things don’t go to plan (because, let’s be honest, that happens!)
  • Knowing when—and how—to part ways professionally
  • How to become the kind of artist or maker galleries love to work with

By the end of An Insider’s Guide to Gallery Success, you’ll know exactly when your work, business, and brand are in the right place to approach galleries.

More importantly, you’ll have the skills and confidence to build strong, lasting professional relationships that make you a gallery’s dream artist.

What Others Say

“I cannot recommend Elaine enough. Elaine has vast experience, she broke down my fears and her course is full of useful tips. Elaine offers valuable insight and a common sense approach to working with galleries. She explained what helps make the difference in being taken seriously and building professional working relationships with galleries. I have since been working with two galleries and have just completed my first solo show where I sold eight paintings. Elaine genuinely cares for you as an artist. I feel less afraid of contacting galleries and my approach is professional. It's the little things that make a world of difference. Thank you, Elaine.”
SH Visual Artist
“I found it really useful to get more of an understanding from a gallery’s perspective. This has really helped my confidence. It helped me get a clearer sense of how to prepare myself when approaching a gallery. There were specific tools I could use, and more importantly an understanding of what a gallery would be looking for from me. I’ve just recently approached some galleries to see if they can place my jewellery and two have said yes, they would love to. They were both very complimentary of the email I sent. One said it was very professional and not something they often received. What a great first step! Thank you so much for the information and the confidence boost.”
RK Jeweller
“I found this course invaluable: how to get 'gallery ready'; how to research and approach appropriate galleries and how to work with galleries. The course was broken down into short sessions making it accessible and achievable. I also found the one-to-one really helpful - having a gallery owner critique my work, website and instagram. I highly recommend this course to anyone wanting to exhibit in galleries.”
JW, Ceramicist
“I found this course very helpful. Elaine gives a very clear and concise step by step walk through of preparing for gallery representation, covering so many aspects to consider. I liked her care and attention to detail, and her reassuring and common sense approach. I also found my 1-to-1 session very helpful, with sensitive feedback from Elaine.”
CF, Visual Artist

FAQS

Want to know more? Hopefully these will answer your questions, otherwise please do get in touch hello@elainedye.com and I’ll be happy to answer any questions.

What different versions of ‘An Insider’s Guide to Gallery Success’ are there?

There are TWO options and you can choose which best suits you and your needs.

The Classic Gallery Insider features all the modules plus a live zoom session a month after the course launches – for spring it’s Tuesday 29th May at 7pm.

Or if you feel you would benefit from some extra guidance or chatting in more depth there are a limited number of VIP packages which give you a 60 minute 1:1 session with me where we can go through ANY aspect of your practice or business.

It’s never too early to get yourself ready, the course covers knowing when you are ready – your creative work – as well as your brand and your business.

It’s very much for all makers and artists. I exhibit work by  – and have mentored – jewellers, ceramicists, glass artists, textile artists, print makers and more… and so I’ve created a course that is totally relevant to you, whatever your discipline.

Yes, all the modules will be available as audio files too, so you can listen and learn while you get on with other things – like creating your beautiful work!

There are four packed modules – Prepare, Polish, Pitch and Promote, Professional Progress – w in total over 3.5 hours of content, plus super useful handouts. You can download and watch – or listen, there is an audio only version for listening on the go – whenever suits you, and re-watch too.

The ‘Classic’ which includes all modules, some super useful handouts PLUS the LIVE Zoom session is £175; If you feel you would benefit from diving deeper into your practice or your business, there are a LIMITED NUMBER of VIP sessions.

A VIP session includes a 60 minute 1:1 session via Zoom where we can work through any other issues or chat about anything you like is £250

No, not at all but it might be helpful. If you’ve got a burning question, it may have been covered in the course, but there is no problem in asking it anyway!

Not a problem. The live session is recorded and will be available to download from the following morning and can be watched at your leisure. If you have a question you’d like to ask, just email in advance.

45 minutes – but I’m happy to extend if there are lots of burning questions!

It’s a Q&A session, you can either email me questions in advance or ask during the session.

Absolutely not. This is your session, you can join in without having your camera on and ask any questions via the Chat facility.