Styling Your Stand

Get the WOW Factor

From craft fairs in country parks to high end events at London’s Goldsmith’s Hall – and so much in between – selling your work at a public event is a brilliant way to connect directly with your audience. But you’re in competition with lots of other creatives also selling their beautiful work.

To grab the attention of potential clients you need to make an impact with a stand that entices, excites and stops people in their tracks.

Gallery Glass
Flowers

The Byre Gallery has won a reputation for its elegantly curated and styled selling exhibitions; my MA dissertation back in 2012 was entitled: Making the Desirable Irresistible: the use of retail visual merchandising techniques in exhibiting contemporary craft and I believe that this what I do: use my styling skills to make the desirable work that I sell irresistible to my clients. And now I want to help you to do the same with your gorgeous work.

In this – ready to download and go – course I give you step by step guidance on how to create a look that works perfectly for your brand; I’ll show how to translate retail know-how to a small space; and share practical tips for making the most impact and giving your stand the wow – rather than the ‘walk on by’- factor.

What Others Say

“I cannot recommend Elaine enough. Elaine has vast experience, she broke down my fears and her course is full of useful tips. Elaine offers valuable insight and a common sense approach to working with galleries. She explained what helps make the difference in being taken seriously and building professional working relationships with galleries. I have since been working with two galleries and have just completed my first solo show where I sold eight paintings. Elaine genuinely cares for you as an artist. I feel less afraid of contacting galleries and my approach is professional. It's the little things that make a world of difference. Thank you, Elaine.”
SH Visual Artist
“I found it really useful to get more of an understanding from a gallery’s perspective. This has really helped my confidence. It helped me get a clearer sense of how to prepare myself when approaching a gallery. There were specific tools I could use, and more importantly an understanding of what a gallery would be looking for from me. I’ve just recently approached some galleries to see if they can place my jewellery and two have said yes, they would love to. They were both very complimentary of the email I sent. One said it was very professional and not something they often received. What a great first step! Thank you so much for the information and the confidence boost.”
RK Jeweller
“I found this course invaluable: how to get 'gallery ready'; how to research and approach appropriate galleries and how to work with galleries. The course was broken down into short sessions making it accessible and achievable. I also found the one-to-one really helpful - having a gallery owner critique my work, website and instagram. I highly recommend this course to anyone wanting to exhibit in galleries.”
JW, Ceramicist
“I found this course very helpful. Elaine gives a very clear and concise step by step walk through of preparing for gallery representation, covering so many aspects to consider. I liked her care and attention to detail, and her reassuring and common sense approach. I also found my 1-to-1 session very helpful, with sensitive feedback from Elaine.”
CF, Visual Artist