Emily Hett is a ceramic artist known for her colourful, tactile sculptures and joyful “blobs”. In this episode, she talks about the moment she realised that joy had become the driving force behind her creative practice, and how experimentation with colour, shape and texture has shaped her distinctive work. They also discuss the extraordinary impact of a viral Instagram reel, building an audience without becoming obsessed with algorithms, and the importance of embracing the business side of being an artist. Emily shares honest advice about marketing, consistency, exhibitions, commissions and finding an authentic way to balance studio life with running a sustainable creative business.